![]() ![]() Without the giant Los Angeles TV market and two marquee programs, the value of the Pac-12’s next media deal shrunk, as evidenced by Pac-12 media deal negotiations that have dragged on for over a year. Getting in on the expansion arms race, the Big Ten added USC and UCLA from the Pac-12 in 2022. That triggered the Big 12 to add BYU, UCF, Cincinnati and Houston that same year. The domino effect to this moment started in 2021, when Texas and Oklahoma announced their move from the Big 12 to the SEC. What it means for college footballĪ whirlwind two weeks have resulted in the collapse of a 108-year-old Pac-12 Conference. Oregon and Washington are officially headed to the Big Ten in 2024.Utah, BYU fans and others react to Utes’ move to the Big 12.What Utah president Taylor Randall, BYU AD Tom Holmoe and others said about the Utes’ move to the Big 12.“After very thorough and comprehensive efforts to preserve our present conference affiliation in the aftermath of the announced departures of UCLA and USC last year, we have explored all options and have determined that the right path for Utah to continue to build on its tremendous growth trajectory is to accept an invitation to join the Big 12 Conference.” “President (Taylor) Randall and I, along with the executive committee of the Board of Trustees, have been fully engaged in pursuing the best possible path for the University of Utah and our athletics programs to excel,” Utah athletic director Mark Harlan said in a press release. The 16-team Big 12 will be comprised of Baylor, BYU, UCF, Cincinnati, Houston, Iowa State, Kansas, Kansas State, Oklahoma State, TCU, Texas Tech, West Virginia, Utah, Colorado, Arizona and Arizona State. Utah will start play in the Big 12 in the 2024-25 academic year. The Deseret News confirmed that Utah will receive a full TV media rights revenue share when they join the Big 12. “The Conference is gaining three premier institutions both academically and athletically, and the entire Big 12 looks forward to working alongside their presidents, athletic directors, student-athletes and administrators.” “We are thrilled to welcome Arizona, Arizona State and Utah to the Big 12,” Big 12 commissioner Brett Yormark said in a press release. The Big 12 announced the additions of Utah, Arizona and Arizona State on Friday evening shortly after the University of Utah’s Board of Trustees voted unanimously for the school to join the conference. Utah has officially joined the Big 12 Conference.
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